Legendary Marketing has assembled a world-class team of marketing professionals that enable us to provide "Legendary" results for our partners. We have had many successes over the years, but here are a select few of some of our greatest success stories.

Click the links below to view the case history:

Treetops Resort
Parelli Natural Horsemanship
Pro Golf Car
Pam's Golf, Ocean City Vacations
Seven Oaks Country Club
McGuire's Resort
Berry Hills Country Club

A Legendary, Two Million Dollar Turn Around, At Michigan’s Most Spectacular Resort, Treetops!

          Michigan’s economic woes are well documented. Many of the state’s resorts have been victim to the crash of the auto industry and Treetops was surely one of them. Enter a new CEO, Barry Owens, a new advertising agency, Legendary Marketing and a new energy to put the once fabled resort, boasting 81 holes of spectacular golf, back on top.

          The brand strategy developed by Legendary was built around the amazing views that the property boasts and summed up as “Michigan’s Most Spectacular Resort” A new website focused on data collection and built a huge email list of over 60,000 players in a matter of months while their social presence went from zero to over 6,000 Facebook fans. Direct mail campaigns effectively targeted group golfers , while the limited use of print ads reinforced the new message. Incremental revenue was supplemented with third party applications like Groupon and through the online sale of gift certificates. To capitalize on all the new leads a Legendary initiated sales training across the board. With the golf season done, attention was turned to winter marketing and a strong family presence was built on Facebook for skiing, sledding, tubing and snowmobiling. 

Legendary Marketing:

• Built a new website and database of 60,000 golfers
• Social media strategy generated 6,000 fans 
• Developed email campaigns
• Brochures
• Magazine
• Develop sales scripts & training
• Sales letters
• Print ads
• Search engine optimization and pay per click campaigns

“The bottom line results have been amazing, with total revenue up over two million dollars” said CEO, Barry Owens

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Legendary Results For Legendary Equestrians 
Parelli Natural Horsemanship

          Parelli, already an established brand and the world leader in natural horse training where looking to maximize value from their existing mailing list and Savvy Club continuity program.

Legendary Marketing:

• Hired and trained a team of six salespeople
• Develop sales scripts
• Developed two new higher priced residual income programs
• Created a 32-page Magalog, Horse Lovers Alert
• Developed email campaigns
• A new website
• Sales letters 
• Negotiated sponsorships

          The new programs where an instant success, adding over a million dollars a year, in highly profitable residual income. Legendary also brought significant savings in many other areas of the operation with it’s consulting advice.

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Driving Pro Golf Car Sales Forward Again!  

Established retail golf car dealer with four locations in the Palm Beach area selling new and used golf carts as well as utility vehicles and service.

Legendary Marketing:

• Hired and trained a team of six salespeople
• Develop a custom, 100 page sales manual
• Implemented a new CRM system
• New website
• Social media program
• Email campaigns
• Print ads
• Sweepstakes and promotions
• Management consulting

The foundation has been laid for a strong 2012, results to follow. 

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Reinventing Pam’s Golf ,Ocean City’s
Leading Golf Vacation Packager

          Pam’s golf was a shadow of its’ former self when a local course owner and OC Golf veteran, Hunt Crosby rescued it from the brink in 2007. With Legendary on board and a passionate team of experienced ladies at the company’s helm we set about to reinvent the brand, starting with “Pam and her friends, (the original Pam, having long since she the vanished.) The twenty something “caddie girls” where a huge hit with the middle aged, male golfers who make up the vast majority of the players.

Legendary Marketing:

• Developed a new brand and spokesperson, “Pam”
• New website and built a database of 50,000
• Social media strategy
• Viral promotions
• Email campaigns
• Videos
• Brochure
• 42 page magazine/vacation planner
• Sales letters

          Results were immediate and we are now enjoying our fourth year with Pam’s once again on top as Ocean City’s leading golf packager despite a poor economy and dramatically increased competition in the market place. The Pam’s campaign simply cuts through the clutter and connects with their core customer!

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Seven Oaks Country Club, 106 New Members in 2011 in This Economy That Is Legendary!

          Seven Oaks Country Club just north of Pittsburgh like many traditional country clubs was struggling to find new members.

Legendary Golf Management:

• Created and implemented a comprehensive membership game plan that resulted in 106 new members.
• Hired and trained a new Membership Director to carry out the membership activities
• Developed and implemented a new website that provides leads weekly for membership, weddings, and golf outings
• Created and implemented a direct mail letter campaign for golf outing
• Concepted, created, and implemented a Buyer’s Club for golf members
• Developed a new wedding concept that pre-qualifies prospects and provides a significant competitive advantage in the club’s market
• Created a comprehensive business plan for 2012
• Implemented financial forecasting along with a “checkbook system” to create financial awareness and accountability for all department managers
• Developed “clubs with the club” to engage, entertain, and educate club members
• Re-concepted the social programming to create more events and activities as well as daily value in club dining
• Created performance based compensation/bonus plans for department managers for 2012
• Developed plans for a comprehensive golf learning center in concert with Golf 2.0. Begins in April 2012

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Legendary Turn Around For McGuire’s Resort

McGuire’s Resort in Cadillac, Michigan, was a family owned resort struggling in a difficult local economy.

Legendary Marketing:

• Developed comprehensive quarterly game plans for all relevant revenues including traditional and electronic marketing
• Developed and implemented a new website that provides leads weekly for golf/winter sport packages, membership, weddings, and golf outings
• Implemented a comprehensive Social media strategy including Facebook, Twitter, and a Resort Blog 
• Created and implemented a direct mail letter campaign for golf outing 
• Created and implemented a direct mail letter campaign for ski and snowboarding groups
• Developed a new wedding concept that pre-qualifies prospects and provides a significant competitive advantage in the resort’s market
• Developed and implemented a meetings and events strategy
• Developed weekly email campaigns for all relevant resort revenues
• Produced resort brochures, flyers, and all collateral pieces for summer and winter consumer shows

Produced a six-figure improvement in net income over prior year in 2011.

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Private Club Success In The Hills of West Virginia
Berry Hills in Charleston, West Virginia

Legendary Golf Management:

• Developed and implemented a member referral campaign that resulted in the addition of 62 new members in 9 months.
• Hired and trained a new Membership Director to carry out the membership activities
• Developed and implemented a new website that provides leads weekly for membership, weddings, and golf outings
• Developed a new wedding concept that pre-qualifies prospects and provides a significant competitive advantage in the club’s market
• Developed “clubs with the club” to engage, entertain, and educate club members
• Re-concepted the social programming to create more events and activities as well as daily value in club dining
• Implemented suggestive selling in concert with in club displays to increase member usage of their club
• Creating performance based compensation/bonus plans for department managers for 2012

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