The most powerful word in advertising was, is, and probably always will be: FREE! Especially when used in conjunction with a problem/solution and the other key word YOU! Free works in headlines, it works in copy, it works in testimonials, and it works in offers and calls to action. Sometimes it’s the most basic of [...]
E-bolts is a term invented by Legendary Marketing to describe an individual email sent in a series. E-bolts are not as effective as their Thunderbolt postal counterpart. While not all emails get through or get read, e-bolt campaigns are still staggeringly more effective than how most businesses follow up on their leads. Using personalized autoresponder [...]
Regardless of the social media used you must follow the three E’s before trying to sell anything… Educate Your Customers. Your content must be of value and timely to your customers. if you are a florist, tell your readers what flowers they should be planting at this time of year. if you are a chef, [...]
I was lucky to get involved in web activities early. I built my first site in 1994 — the dinosaur era in web terms. It was an eight-page electronic brochure for Martial Arts America that cost me $10,000. I had no clue what I was doing or what the Internet would become, I just thought [...]
Perhaps the simplest way to sabotage your marketing is to enter into it without a proper “backwards based budget.” Marketing plans don’t run on air, but seldom is a proper plan in place to match goals to the marketing budget. You must have a realistic budget to get serious marketing results. This means… You cannot [...]
Email marketing is getting tougher, much tougher. Less and less email is reaching its intended recipients. ISPs are blocking more and more email; spam filters and firewalls are blocking more email; and end users themselves are doing the rest by simply not opening what does get through. Delivery and open rates are at their lowest [...]
Most print advertising is a gigantic waste of time, money, and trees! But fortunately there is a solution and a way to maximize your return on print ads. Stop advertising to build your brand. Stop advertising to keep “top of the mind” awareness. Stop advertising to build your image. Stop advertising to feed your owner’s [...]
There are 12 proven formulas for writing captivating head- lines. Formulas!? But isn’t great marketing all about creativity? NO. Let me repeat that, NO! Sure, creativity helps. But very often, in an effort to be creative, people ignore the basics of human nature. The end result of their efforts is a campaign that is called [...]
Pay For Performance Not Promises – Golf Marketing Imagine…. A totally custom digital marketing program, with a world-class website, email, print ads and social media program that won’t cost you a penny unless it works! No set up fees (Normally $5,000) No monthly fees (full service normally costs $997 a month) No account management fees [...]
It’s a fact that your success, not just in sales but in life, will be based largely on your ability to communicate with others—those above you and those below you, those on your team, and those you wish to attract, those you serve, and those who serve you. Master the skill of communication and the [...]
