There are 12 proven formulas for writing captivating head- lines. Formulas!? But isn’t great marketing all about creativity? NO. Let me repeat that, NO! Sure, creativity helps. But very often, in an effort to be creative, people ignore the basics of human nature. The end result of their efforts is a campaign that is called [...]
Despite the Internet, email and the massive growth of social media direct mail done right is still your best bet for a guaranteed response. Amazing but true! A good old fashioned sales letter sent to the right list, at the right time, with the right creative and a good offer will out perform just about [...]
Michigan’s economic woes are well documented. Many of the state’s resorts have been victim to the crash of the auto industry and Treetops was surely one of them. Enter a new CEO, Barry Owens, a new advertising agency, Legendary Marketing and a new energy from both to put the once fabled resort, boasting 81 holes [...]
Reinventing Pam’s Golf ,Ocean City’s Leading Golf Vacation Packager Pam’s golf was a shadow of its’ former self when a local course owner and Ocean City, veteran, Hunt Crosby rescued it from the brink in 2007. With Legendary Marketing onboard and a passionate team of experienced ladies at the company’s helm we set about to reinvent [...]
Cunningly Clever Marketing already endorsed by such greats as Guerilla Marketing’s, Jay Conrad Levinson, sales expert, Tom Hopkins, world renowned author, Brian Tracy and others just got even better. The 2012 editions of this classic marketing book will ship with a 50-page bonus book on how to effectively use social media to boost your business. [...]