How to Design a Legendary Golf Ad

Feb 22, 2012 No Comments by

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 Designing an ad that really works in today’s market is no easy task, but if you follow some simple rules you can maximize your response even without “Legendary Talent” although it always helps!

 Great graphics grab a readers attention, especially when your ad is in a publication with 200 of your closest competitors, in this case the Golfers Guide!

Start with a great photo and add some after effects. If possible add an unusual element to attract additional attention, in this case the Indian. Always have any action (he is pointing) or motion face the copy to enhance readership.

Great headlines grab readership and pulls the prospect into your copy. “81 spectacular holes sounds good …but what do they mean center of the universe?” Curiosity increases readership.

A story increases engagement, people love a story.

Benefits make the sale. Connect your story to the benefits you offer.

Ask for action

Ask for opt in. Even if the prospect doesn’t call now, if they opt in, you can get the chance to reach them again later, via email or Facebook.

 Measure your results. Use a unique 800 number and URL so you know exactly how many people called from your ad, how many people visited your website and how many people opted in. Next year you will know what a lead cost. (For example last year we got 197 opt ins from this publication with a different ad)

Finish with your branding (logo) and reiteration of your USP, unique selling proposition.

LEGENDARY WORK!

If you want to increase your business with some Legendary creative and some big ideas that cut through the clutter, call me, it’s what I do best!

Andrew

352 266 2099

PS. For more information on getting the most from your marketing read WWW.cunninglyCleverMarketing.com

Legendary Marketing is a Tampa/Orlando based advertising agency, with client’s in the golf, resort, travel and real estate markets. As well as air conditioning and professional services. Visit us at WWW.LegendaryMarketing.com

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About the author

Born in Oxford, England, Wood immigrated to America to peruse a career as a professional golfer. Instead lack of talent held him back and he soon found himself running a small karate school. With his marketing talent he quickly turned the single school into a national franchise of over 400 units. It was during this time he also founded his ad agency. Author of over 20 sales and marketing books including; Cunningly Clever Marketing, Cunningly Clever Selling, Cunningly Clever Entrepreneur and The Golf Marketing Bible. He is considered the world’s leading expert in golf, resort and real estate marketing and spoken to thousands of audiences worldwide on this and other topics from his books. A pioneer in internet marketing his creative talent and copywriting skills are at the core of many of our client’s success! In his spare time he travels the world, plays golf & tennis, writes books and races his Ferrari!
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