The ‘BIG IDEA’ That Changes Everything

         When was the last time you had a really BIG idea? One that blew the doors off the competition and made you the clear market leader in your town!

            Effective marketing is a whole lot more than just producing websites, direct mail and print ads. It’s more than branding, social media and making sales calls. First and foremost great marketing, the kind that can change a company’s entire fortunes, economy be dammed, is all about the ‘Big Idea!’ The creative, innovative, strategic idea that connects emotionally in the mind of your customer and then goes viral, creating a torrent of new leads and business for you!

Most marketing companies, especially in the golf industry don’t have any big ideas. If fact they don’t have any ideas creative at all. Instead the golf industry is plagued by a bunch of copy cats pumping out low quality template websites and template emails, selling websites and social media strategy as if they where a commodity item.  Fortunately for you (I assume if you read this newsletter you are smarter than the average bear) there are plenty of customers willing to take a low end digital solution or trade for tee times who are not smart enough to seriously look at the marketing options available to them or the lost opportunity cost of doing business with second rate talent! (At least $100,000 a year)

No matter whose technology you use, top quality solutions like (www.PiedPiperSolutions.com) or bottom shelf solutions like (Course Trends) without the new creative promotional ideas to drive traffic and business, whatever you paid is too much! Evaluate your existing website solution with this best practices check list

Great marketing is founded on great ideas and strategies, the websites, social media channels and ads are just the delivery vehicles that get your message out. While most do a poor job or creating a truly multi channel marketing plan even those that do are thwarted by a second rate message, YOU NEED A BIG IDEA!

I have been smart enough or lucky enough to come up with a bunch of BIG ideas, ideas that have transformed the fortunes of companies, often in a matter of weeks.

• At Martial Arts America, on the verge of bankruptcy, I added $103,000 a month to the business in just 90 days by adding a much higher priced option to the mix.
• At Parelli Natural Horsemanship I added over a million a year in residual income (with an 80% profit margin) by using the very same strategy and applying it to the horse industry.
• At Garland Resort, I was able to grow their group outing business from $398,000 to 1.7 million in just four years by using a very targeted direct mail strategy and a persona “The Golf Outing Czar” that cost just $20,000 a year to execute.
• At Pam’s Golf the invention of “Pam” and her friends (Pam was the original owner 20 years ago) proved to be a game changer. Not surprisingly the group of middle-aged men started taking notice as soon as Pam showed up in their emails! (Photo at top)
• Last year at Treetops we where able to increase play 25% and income by two, YES two million dollars with a combination of three big ideas! Guess who was the BIG and I do mean BIG loser in that growth?
• My former best client Garland, who after a change of ownership, saw fit to fire the CEO, (now at Treetops) and Legendary Marketing.  A move that conservatively cost them (according to inside sources) over one million dollars in lost revenue…While I wish them no ill, with their bland corporate approach to resort marketing, success really is the best revenge!

Your ‘Big Idea’ Might Be:

• The development of a stronger USP, (unique selling proposition) or brand. One that cuts through the clutter of your competition, and resonates with new customers in droves.  Like Pam’s Golf…

• The right combination of value and pricing that creates an irresistible offer generating a ground swell of profitable new leads.

• A more effective website, copy, script or sales letter that connects emotionally with your customer can have a staggering effect on sales.

• A shift in media strategy for old to new (social media) or new to old (direct mail) can, with the right idea, also produce astonishing results.
• A press story, event, promotion, video or photograph that captivates your customers’ imagination and quickly goes viral.

• Tracking and converting more of your existing leads, through better sales systems and training will always produce instant results. Treetops

• SEO or Pay per click marketing, our SEO clients are always on page one of Google! What would that do for your business?

Often the very biggest breakthroughs, the ones that add six and seven figures to your bottom-line are a combination of BIG Ideas. Creative ideas that fit together like a jigsaw puzzle, yet become more than the sum of their parts.

You can find and follow the principles of good marketing in many books like our own Cunningly Clever Marketing. You can find a million people to build you a website or design you an ad. What you won’t find in a book or anywhere else is the wealth of creativity, entrepreneurial success and real world experience that can produce legendary ideas, just for you. Ideas that will quickly and dramatically increase your business!

Call me, to increase your business, it’s what I do better than anyone, 352 266 2099!

AW

Check out more Big Ideas and case histories here, http://lmgmc.com/portfolio/case-history/